Online booking accommodation in rural tourism: An UTAUT perspective
نویسندگان
چکیده
The paper investigates the most important factors that cause tourists to intend or already use a website for booking accommodation in rural areas of Republic Serbia. On sample 212 respondents who had previously used websites book tourism, using modified model acceptance and technology (UTAUT), impact four predictor variables (expected impact, expected effort, social facilitation conditions) on intention use, two independent (facilitating conditions intentions tourists) households Serbia was examined. SPSS software package data analysis, descriptive statistics standard multiple regression. conducted research indicates effect facilitating have positive influence accommodation, as well when accommodation.
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ژورنال
عنوان ژورنال: Ekonomika Poljoprivrede (1979)
سال: 2022
ISSN: ['2334-8453', '0352-3462']
DOI: https://doi.org/10.5937/ekopolj2204061k